Getting Rid of Ads!
**************************************************
"SIMPLY SUCCESS" - SHORT POST - June 19, 2007
=======================================
>Helping You Create What Matters MOST in Life and Work
Bruce Elkin: Life/Work Renewal Coach
Personal - Professional - Organizational
http://www.BruceElkin.com
Sent to subscribers only. Names are never shared or sold!
To leave list or change email address, scroll to bottom.
**************************************************
Hi ,
Gorgeous blue sky and sunshine here today. Summer seems to be timing its arrival to coincide with the solstice. I love it!
Regular readers of these dispatches will know that I often talk about focusing on what you do want in your life rather than what you do not want and would like to get rid of.
A couple of readers (OK, more than a couple) have asked, "Is there not anything you would love to get rid of?
My knee-jerk reaction was, "No. The circumstances or events we encounter are best seen as life's givens. See them merely as aspects of current reality -- part of the raw material out of which we create what we truly want.
But lately, I have been rethinking that point of view.
There is one thing I WOULD like to do away with. And doing so would make the world a better and easier place to be. It would also make creating what matters a lot simpler.
So WHAT would I get rid of?
ADS! Television commercials, jingles, billboards, glossy ads, and those logos splashed almost everywhere at nearly every sports event. "This blue line sponsored by ABC insurance!" Who needs them?
Most advertising presents a conflicting message. It claims a good life is possible (we can see it in the ads). But we can't have it --unless we buy just the right mix of stuff. But stuff changes. New is soon old. In becomes out. Enough is never enough.
"Commercial success, American-style, demands helplessness," says simplicity author David Wann. "Advertising intentionally jams our signals so we'll remain dependent on products rather than nature and our own resources."
So, advertising can keep us permanently frustrated. It also tempts us to get rid of our bad feelings, or relief from them, by going after ever-more stuff.
Doing the same thing, over and over, even though it does not bring you the results you want--isn't that a form of insanity?
Even the glossy new "simplicity" magazines are more about getting relief and feeling good in the moment than about creating real and lasting simplicity, or a sustainable and successful life.
Such magazines, which one critic dubbed "boomer porn," feature ads for upscale cars, designer clothes, expensive electronics, chic furniture, and costly, but usually unnecessary, kitchen gadgets.
One even has a section titled "Solutions: Life's Little Complexities Resolved". A sub-section, "Four Problem Solvers for $50 and Under," includes single use sunscreen and an electronic stain eliminator.
Buying such items is supposed to simplify your life. Underlying such messages, though, is the deeper message that you and your life not good enough as you are—not until you buy this neat stuff. Then you'll be fine. Yeah, right!
These ads cater to people who want a quick fix of the good life. Buying stuff is easy, seductive, and addictive. But it fails to satisfy. Thus, these magazines act like drugs for "stuff junkies." Over time, you get less from them, but crave them more.
If you are afflicted by the hunger for more, and new stuff becomes your drug of choice, you are likely to find yourself in a repeating pattern of worse then better then worse . . . .
You get temporary relief or fleeting pleasure from a new electronic stain remover, or an organic cotton SUV cover, but when the relief passes, you are be back where you started—but with a larger credit card balance, and frustration about not being able to simplify or create your life successfully.
Stress soars as you work MORE to make MORE money so you can buy MORE stuff to get relief from the stress of working MORE. On this "hedonic treadmill," you pump hard, pay dearly, but go nowhere.
Over time new stuff becomes clutter. Authentic simplicity and happiness rarely even appear on the horizon. Your power to transcend life's complexities and create a simple, successful, and sustainable life is eroded, or destroyed.
And that, my friends, is why, if I were King of the world, I would get rid of all the glossy, mind-numbing advertising for stuff we don't really need and don't really want.
I'd keep only the more informative ads, and ask even them to tone down their hype. And I'd continue to see a landscape littered with ads as just one aspect of my current reality, and do my best to rise above in favour of creating the life I'd love to have.
------------------------
> ARE YOU DOING WHAT YOU LOVE?
Would you like to create what truly matters to you?
=========================================
I work with capable people who are stuck, stalled, or struggling with complicated life/work challenges. I help them develop the SKILLS, STRUCTURE, and SUPPORT to make the complex simple, get going again, and turn their visions into reality!
I can help you find what you love-and create a life that shows it!
> Summer is a great time to learn how to create what matters. I have 3 spaces available for July, and am interviewing for August. If you would like my fr.ee 7-page info package, e-mail me with "Coaching Package" as subject at Bruce@BruceElkin.com
---------------
> USEFUL WEBSITE AND PLANNING TOOLS:
=============================
Thinking about creating or upgrading your website and marketing approach? I use these tools with great results and recommend them without reservation.
* For info or to purchase a copy of THE WEBSITE TOOLKIT,
please go to http://www.1shoppingcart.com/app/?af=73714
* THE ACTION PLAN TOOL KIT can make designing and
implementing a marketing plan easier, effective, and fun.
Go to http://www.1shoppingcart.com/app/?af=73714
-----------------------
>THIS WEEK'S QUOTES:
====================
"TV is no friend of anyone trying to simplify ... In fact, TV's very existence depends upon an incessant parade of advertising intended to make us feel discontented with our experiences, possessions, relationships, and appearance."
-Donald S. Whitney
"Life begets life. Energy creates energy. It is by spending oneself that one becomes rich."
- Sarah Bernhardt
"You will become as small as your controlling desire; as great as your
dominant aspiration."
-James Allen
"The Buddha is sometimes quoted as saying that desire is
suffering. A more accurate translation is that selfish desire is
suffering -- in fact, the source of all suffering. But desire
itself is simply power, neither good nor bad.
"Without the tremendous power of desire, there can be no progress on the
spiritual path; there can be no progress anywhere.
"The whole secret of spiritual transformation is turning selfish desire into selfless desire, transforming personal passions into the overwhelming desire to attain life's highest goal. This is not repression; it is transformation."
- Eknath Easwaran
-----------------------
Don't let those ads make you frustrated. Create your own good life!
All the best!
Bruce
**************************************************
> BRUCE ELKIN:
Personal, Professional, and Organization Renewal Coach
>Call: 250.388.7210 www.BruceElkin.com Or Skype Me!
**************************************************
> View the current issue of my full newsletter at
http://createwhatmattersmost.blogspot.com/
-------------------

